Friday, 12 October 2012

NCI453 - Branding and Corporate Image

To start off our 1st project of the year we were given the research task of creating an alphabet by only using Logo's, we were given two days to do this, and at the end of those days we had to mount our work and put it on display for the class to see, this research task went towards our final marks for the project.


We were then introduced to the brief for the project, the project was a live brief for a little company starting up, that would allow young teens to drop by and learn about music.

Newcastle Music Hub

We were asked in the brief to create a logo that didn't involve things that directed towards newcastle, like the tyne or millennium bridge, they wanted something young but also something smart and professional, this is what I came up with.

An old turntable, but also an antenna, sending out a signal, trying to keep it new, but also retro, something everyone can relate too.
The signal and antenna part of the logo was for the community, sending out a message and keep everyone in touch with the company and their message and music.

I don't think this project was the best project I've done, and it certainly wasn't my best work, I got a 54% grade, which is lower than I normally get, but I'm taking this as a motive to try harder in upcoming projects, as it is the 1st project of the year, and theres a lot more to come this year.

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